Glance Gaming
Glance Gaming transformed the Android lock screen into a destination for instant, snackable gameplay. The challenge was to create an experience that encouraged users to discover, start, and return to games without disrupting the core lock screen experience. As a Product Designer, I focused on improving discoverability, reducing interaction friction, and designing engaging user flows that balanced speed with delight.
Industry
Gaming
Platform
Android
Role
Product Designer
Duration
3 Months
10%
Increased user retention
11%
Reduction in user churn
Higher
Engagement
Faster
discovery
Overview
Glance Gaming is a mobile gaming platform integrated into Android lock screens, enabling users to discover and play casual games without downloading standalone applications.
The objective was to improve the overall gaming experience by reducing friction in the user journey, increasing player engagement, and improving long-term retention while supporting key business metrics.
The challenge
Although users could easily access games from their lock screen, engagement declined over time due to friction in discovery, onboarding, and gameplay.
- Low long-term engagement
- High churn after initial sessions
- Friction during game discovery
- Inconsistent user journeys
- Limited motivation to return
Business Goals
The project focused on improving both user satisfaction and business performance.
Increase player retention
Reduce user churn
Improve engagement
Simplify the gaming experience
Encourage repeat sessions
Understanding Users
Before designing solutions, I worked to understand user behaviour, motivations, and pain points throughout the gaming journey.
- Product walkthroughs
- User journey analysis
- Behaviour analysis
- Competitor benchmarking
- Stakeholder discussions
- Inconsistent user journeys
- Limited motivation to return
Key Insights
Users wanted instant entertainment with minimal effort.
Players often abandoned sessions when discovery became difficult or progression lacked clarity.
Reducing cognitive load and simplifying decision-making became central design priorities.
Strategy
Instead of redesigning isolated screens, I focused on improving the complete player journey.
Simplify Discovery
Help users find relevant games faster.
Reduce Friction
Minimise unnecessary interactions before gameplay.
Improve Engagement
Create smoother interactions that encourage longer sessions.
Support Retention
Design experiences that motivate users to return regularly.
The challenge
The redesigned experience introduced a cleaner navigation structure, clearer game hierarchy, and simplified interaction patterns.
The focus was on reducing friction while making gameplay feel more immediate and enjoyable.
- Improved game discovery
- Simplified navigation
- Refined information hierarchy
- Better onboarding experience
- More intuitive interactions
- Limited motivation to return
- Limited motivation to return
Design Highlights
Design Process
Discover
Analysed the existing product experience and identified user pain points.
Define
Prioritised usability issues based on business and user needs.
Design
Created wireframes, interaction flows, prototypes, and high-fidelity interfaces.
Validate
Collected feedback, refined interactions, and iterated on the design.
Deliver
Worked closely with developers to ensure accurate implementation.
Solution
- Product walkthroughs
- User journey analysis
- Behaviour analysis
- Competitor benchmarking
- Stakeholder discussions
The challenge
- Product walkthroughs
- User journey analysis
- Behaviour analysis
- Competitor benchmarking
- Stakeholder discussions
- Product walkthroughs
- User journey analysis
- Behaviour analysis
- Competitor benchmarking
- Stakeholder discussions
Key Learnings
Designing for a lock-screen platform required balancing speed, simplicity, and engagement.
This project reinforced that reducing friction often creates greater business impact than adding more features.
Small improvements across multiple touchpoints can significantly influence long-term retention and user satisfaction.
Next Project
Gaming
Mobile
MSVGo
Enhanced the learning experience with intuitive navigation and a scalable design system.
+18%
Lesson Completion
+10%
Navigation Time
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